Advil
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Advil is primarily a brand of Ibuprofen - a pain reliever in the non-steroidal anti-inflammatory drug category.[1]
Advil has been called a "megabrand" because it offers various "products for a wide range of pain, head cold, and sleep problems."[2]
History
[edit]Ibuprofen had been available in the united States via prescription since 1974. In 1984 it was approved by the Food and Drug Administration for over-the-counter sales.[3] Later that year the Advil brand was brought to the American market by Whitehall[4] (then a division of Wyeth, which was purchased by Pfizer in 2009),[5] Within ten years of a market presence, the ibuprofen-based drug outsold Aspirin (based on acetylsalicylic acid) and was a fierce competitor to Tylenol (based on paracetamol).[6] In the mid-1990s it held 13% of the multibillion-dollar over-the-counter American market for analgesics.[7]
Marketing campaigns for the brand (some including celebrities like Regis Philbin) have pushed slogans such as "Take Action. Take Advil." and have been presented under the premise of "True Advil Stories".[8] The brand has also been involved in sponsorship deals such as with Major League Pickleball.[9]
Varieties
[edit]
As of 2023, there are 23 varieties of Advil available on the U.S. market including:[10]
- Advil
- Advil PM (Diphenhydramine)
- Advil Allergy And Congestion Relief
- Advil Allergy Sinus
- Advil Cold And Sinus
- Advil Congestion Relief
- Advil Dual Action With Acetaminophen (Ibuprofen/acetaminophen)
- Advil Liqui-Gels
- Advil Migraine Liqui-Gels
- Advil Multi-Symptom Cold & Flu
- Children's Advil
- Children's Advil Allergy Sinus
- Children's Advil Cold
- Flavored Children's Advil
- Infant's Advil
- Junior Strength Advil
- Pediatric Advil
See also
[edit]References
[edit]- ^ Britannica, T. Editors of Encyclopaedia. "ibuprofen." Encyclopedia Britannica.
- ^ McQueen, Josh (2012). Building Brand Trust: Discovering the Advertising Insights Behind Great Brands. Xlibris Corporation. p. 292. ISBN 9781477105023.
- ^ Hollie, Pamela G. (June 4, 1984). "Scramble Over Pain Relievers". The New York Times. p. D1.
{{cite news}}: CS1 maint: location (link) - ^ Smith, Mickey C. (1991). Pharmaceutical Marketing: Strategy and Cases. CRC Press. p. 319. ISBN 9781439810910.
- ^ Sheridan, C. "Pfizer swallows Wyeth, validates niche buster." Nat Biotechnol 27, 218–219 (2009). https://doi.org/10.1038/nbt0309-218.
- ^ Icons of the American Marketplace: Consumer Brand Excellence. American Benchmark Press. 2007. p. 8. ISBN 9780307383457.
- ^ Rainsford, Kim D. (2003). Ibuprofen: A Critical Bibliographic Review. CRC Press. p. 424. ISBN 9780203362587.
- ^ Neel Jr., Armon B. & Hogan, Bill (2013). Are Your Prescriptions Killing You?: How to Prevent Dangerous Interactions, Avoid Deadly Side Effects, and Be Healthier with Fewer Drugs. Simon and Schuster. p. 105. ISBN 9781451608403.
{{cite book}}: CS1 maint: multiple names: authors list (link) - ^ Schaefer, Rob (June 5, 2024). "Major League Pickleball adds Advil as sponsor". Sports Business Journal.
- ^ Approved Drug Products With Therapeutic Equivalence Evaluations (Orange Book) (44 ed.). Food and Drug Administration. 2024.
External links
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